Well, the trend of the real estate industry in the United States will been seen here, and eyes be moved again here within the country. As for the tie-up of trader's portal site and the portal site for other consumers advancement, as recent movement of the domestic real estate industry, a major trader utilizes a state-of-the-art Web technology for others, and a lot of examples of attempting the point of contact strengthening with the user on Web are seen though it is as previously touching. In a word, it begins to move toward direction of attempting the differentiation with the other companies site.
Concretely, the visual side on the Web site where textual information and the still picture are centers up to now is reviewed, the use of animation by the advancement of the streaming technology etc. are advanced positively, and it works including user's enclosure by setting up each user's special message box by strengthening the approach of eCRM (customer relations management).
There is apartment house information station "Majors 7(7)" that appeared in the site in yahoo Japan in the summer of 2000 as an example of the representative of the streaming. This station is service to which eight apartment house major companies (seven companies (Sumitomo Real Estate, Daikyo, Tokyu Land Corp., Towa Real Estate, Nomura Real Estate Development, Mitsui Fudosan Co., Ltd., and Mitsubishi Estate) and Tokyo Tatemono) jointly use the broadcast function of the yahoo, and animation is delivered as if the apartment house introduction program of the television (Though the image quality has not reached the region yet).
It is certain that strengthening net business by the use of such Web a technology will progress more and more in the future as it giving birth to the result such as the achievement of the virtual (virtual) model room by making good use of development and 3D technology to the cellular phone for the net , for example, i-mode.
Moreover, the consortium formation with the convenience store is also active as Japanese original development. The example of the representative includes the combination named "Famima.com", the [sutsuu] chain, and Lawson (use of kiosk terminal Loppi that this company is setting up) that century 21 and FamilyMart manage. Moreover, the real estate agency is paid to attention and movement of exhibiting the newly built condominium etc. is paid to attention as an epoch-making approach that controls the ideal way of the real estate deal in the future in cooperation with the auction site , for example, the Yahoo auction and Rakuten Ichiba though only the number is still little.
As mentioned above, electronic dealings of the real estate that can be put within the country have expanded well, too.