Attracting attention in the listing aggregator who reaches new heights of prosperity particularly is the biggest business in this field, and the home store dot com that can be said that a monopolistic position was assumed to be the immovable one in the real estate industry in an online age.
The starting point of the progress of this company is in the real selection dot com of the antecedent that is the real estate technology enterprise. This company obtained the right to make the management of Web site "realtor.com" that accumulated the article of this society as looking back that offered and 1996 offered NRA the stocks and cash that hit 15% of the company's own stock type and the listing business using the Internet a business, and began serving in full scale in 1997. The same site with abundant property information was popular at once, and brought this company a large amount of access and the success of earnings by the banner-type message.
The opposition plan of this condition was promptly announced and announced in April, 1998 the gold alliance program when a new strategy of paying one dollar to one listing so that Microsoft of U.S. may acquire abundant property information aiming at real estate property dissemination site "HomeAdvisor" establishment was announced.
The prestige of No.1 is put, and when striking to the offensive that the [ho-mushi-ka-zu] dot com that exists in the seat of No.2 in the real estate technology enterprise shares property information with Microsoft and going out, it is [ho-mubiruda-zu] society (NAHB) from all over the U.S., and remodeling from all over the U.S. society (NARI) in August of the same year. It succeeded in expanding the difference at a dash by "SpringStreet.com" etc. that were the lease sites and cooperating, and starting up huge Real Estate Pages site "Homestore.com" where the property information contents to building, extension and rebuilding, and a business article were offered in the Middle Ages. Thus, it came to have bigger power in winning the competition in the industry.
The name of the company was changed as the same home store dot com as the site name, the stocks were listed on NASDAQ, and the great cost of about three billion dollars was procured from the market in August, 1999. Afterwards, the right that it did not know the expansionary course of this company stayed, and about 400,000 article contents of century 21, [go-rudowerubanka-], and ERA that was three real estate franchise major companies in the Cendant subsidiary of a financial capital group in October, 1999 were able to be opened to the public on its own site was acquired by the stocks of about 9.4 million considerable dollars. In addition, "Move.com" that was the site related to the move was purchased from Cendant by the stock transaction of about 790 million considerable dollars, and a top position in the real estate portal site field was assumed to be the unshakable one. Besides this, one large portal site where the living all aspects of life were supported was built up in cooperation with the product for the consumer and [purodakutopia] of shopping information.
The business model of the home store dot com first offers the business supporting tool to the [se-ra-zu] agent on the vender side, and has them register property information. And, the purchaser is to contract to the corresponding trader by off-line after referring to property information with Web (Figure 2). Because high earnings are secured by adopting system of charging it according to use number of software for only trader who is not individual user as offer destination of tool but professional
Moreover, there is a banner-type message income of high priced, too. The user on the real estate property site to say nothing of with the number of users during month called the number of publishing articles and five million people or more who exceed 1.4 million also has the fact of acquiring the corporate sponsor easily as a target of the advertisement because the target is high (A typical corporate sponsor is Bank of America, a budget group, and Kodak, etc.). Fiscal year 2000, the advertising revenue accounts for 48% of whole sales, and an important income source of this company. However, the executive of the home store dot com expects that sales by sales of the supporting tool will increase in the future, and expects that sales of the field account for about 64% of the whole in fiscal year 2001. Anyway, the stability level of sales of this advertising revenue and the supporting tool will be able to be said that [ku] is unshakable ..the bind of here...
It is a development of "Realtor's Electronic Transaction Platform" whose being especially interested in the business policy of this company in the future is a standard of the real estate electron dealings plan. This plan is movement of seven industry groups' that relate to the real estate deal such as the real estate agency, the financial institutions, and the technology firms uniting the consortium (community) in shape to cooperate in the home store and NAR, and settling on the standard of the online platform. Because if standard establishes it, order for offer of housing loan and product and software to say nothing of exchange of the data between real estate traders and document and offers of input form until completing of commodity dealings become the one of reality
Does the real estate portal competition that has intensified move to the phase like cooperation and cooperation, etc. by this standardization plan, and is a new frame of "B2B 2C(enterprise vs. enterprise vs. consumer)" platform born?It is not possible to take one's eyes off the trend in the future.
