The explosive growth of the Net tries to bring all the revolutions to the world of the business, and, consequently, to change the whole society. The movement of a domestic real estate industry that receives big damage by in such and the collapse of the economic bubble comes here and it is activated. The Internet business is positively started, and energies is devoted to the net sales of the commodity including the house. "Now" of a domestic real estate industry that can become "Storm centre" of the E-commerce will be watched while introducing the case with the United States that is the net business birthplace in this text in the future.
From corporate PR to the business operation
The use of the Internet of the real estate industry in Japan faced the important juncture in around 1998. "Tie to an actual business operation" from mere "Corporate PR" till then and the role have changed greatly. And, the change tries to change even the ideal way of the activity of the industry greatly now.
First of all, the Web site development that accumulated property information started as a means to support the business operation and the pledge when the flow of the Internet use in the real estate industry was easily seen later. The site related to the real estate that was able to be accessed accumulated information in real time was an easy, valuable source for the user on whom the inconvenience that it was necessary to look for the article had been forced, and it became popular very much from among few choices.
It was Internet service provider (ISP), contents providers or tie-ups that the trader who actually felt that information on the Web site connected directly with earnings chose as the next strategy over the wide range with the portal site. This plan was waited for the speculation on the provider and the portal site side where the more the hand went out of the throat, the more it had wanted killer contents and the aspects to win the increasingly intense competition day by day, and came in the place in which it progressed rapidly.
The typical one is "MSN house. " etc. of "Residence" of "Residence channel" of "ISIZE HOME" and Infoseek of ISIZE that recruitment manages and goo and MSN (Microsoft Network) as the portal site where Real Estate Pages is published. Moreover, ADPARK connects the associate relationship , saying that "Live" of real estate retrieval and NEC system provider BIGLOBE of "myhome@nifty" and Matsushita system provider Hi-Ho of Fujitsu system provider "@nifty (@Nifty)".
As mentioned above, the power of a real estate system site is ever-growing now. It will develop very in the future, and is information that the customer requests offered, and the interest is not exhausted.
2009/07/02 09:13 HEADLINE NEWS
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